You also know it used to be owned by IBM and is now Lenovo. People how know me know that I love my ThinkPad (greatest laptops in the world!). You can also use these trends to validate your business strategy, unaided (or aided) brand recall, customer intent. Notice those three numbers on the graph above (74, 12, 54)? You can even report monthly performance in your Management Dashboards. Run the graph above, atleast for all your head search terms (top 20 terms that bring most of the traffic) and see if your indexed performance (against competiton) is good or bad. Remember always look at your data in context, hence the slope of a individual line is important but it is in context to the other lines that it gets to be more fun. Garr shows up on the scene in late 2006 and you can see him stay steady and then in the latter part of last year he announces his book and you can see his plans for world domination take off like a rocket, over Q4 and he is not looking back (except in the last month). There is a slight lower slope in the last 12 months but overall Bryan has great strength. īryan's search traffic has stayed pretty consistent over time, steady over the years even as the "noise" in his unique space, persuasion architecture, has gone up quite a bit. Type in a keyword and check out the trends over time, a quick peek into popularity of the terms you are interested in. Given the dominance of Search as a acquisition channel, you are going to have fun here.ĭo the obvious thing first: Understand "head" keyword trends.
#Google search insights series#
In the final post in this series we cover Google Insights from Search and go back to good old keywords and mining search behavior by our customers to find actionable insights.
#Google search insights how to#
Not willing to stop there we also identified specifically how to identify Publishers where our target audiences exist, to aid in our intelligent acquisition efforts. We built on that by learning how the Google Ad Planner can help us identify demographic and psychographic attributes of the Visitors to our website, as well as our competitors. We have learned how to use Trends for Websites to measure core site metrics and identify strengths and weakness of our competitors. Save the best for last! Insights for Search is one of the most awesome research tools you'll use.
0 kommentar(er)
